Stand back Paedophile’s, Corporation has come to town!

Stand back Paedophiles! We have a new threat to child innocence, and it is more prevalent than you think.Corporate Paedophilia image

The sexualisation of children in the media is jeopardising the younger generation’s innocence through forcing sexual themes on children who do not yet understand the implications of this behaviour. This is dangerous for children psychologically and can lead to eating disorders and perhaps prematurely engaging in sexual acts before they are mentally prepared. The ‘sex sells’ precedence has been carried onto children and embarrassingly it’s working. Corporations are making big money out of this marketing method and Phillip Adams created the term ‘Corporate Paedophilia’ to describe this scheme. Corporate Paedophilia is basically the sexualisation of children in marketing and advertising. This creates a stigma for young children to aspire to, thus creating an unhealthy image of children across society.

Girls Magazines, ads, television programs and toys have been used to sexualise children. Too often we find young girls magazines stigmatising how young girls should feel about puberty and sex. Girls are encouraged to have “crushes on older male celebrities” (The Australia Institute, 2006) which could be seen as “grooming” for paedophilias. The readers of the magazines are being ‘prematurely sexualised’ by forcing them to be interested in sexuality before they are mentally prepared. Findings show that over half of content in girls magazines are sexualised. What kind of message is this sending to young girls? Freeman-Greene (2006) explains that “Ten-year old girls talk about wearing tween fashion to impress each other. They feel grown up and it’s how pop stars dress. But pop stars use sexiness knowingly.” This explains how corporate paedophilia creates an impact on young girls who do not understand how dressing ‘sexy’ is making them objects of prey.

Witchery Ad

Advertising is a large issue, as it is aimed directly aimed at making young girls feel inadequate if they do not own the product or look like the subject of the ad. The Witchery line “8Fourteen” is a new clothing line aimed at girls aged 8-14, yet the ad uses 11 and 12 year old girls with provocative poses with another 18 year old model. The ad makes the young girls appear much older than what they are and as a result sends a message to other girls that they should behave this way in order to be perceived as beautiful. It sends the wrong message of how girls should feel in their own skin.

Television programs, especially music videos aren’t censored for the sexualisation of young girls. Music videos often portray sexy women, which makes the impressionable young girls aspire to this standard. Role models, such as Miley Cyrus, are too often seen wearing provocative clothing and performing in a sexualising manner. Young girls are therefore aspiring to this sort of behaviour and creates a greater pressure to adapt to a sexualised appearance.


Even toys for young girls are becoming more and more sexualised. The Bratz doll is a classic example of this. The body alone creates a stigma for young girls body image, then add the stripper clothing and corporate paedophilia has created yet another bad image for girls. With the percentage of girls body dissatisfaction growing, how is it possible that this product can still be sold to young girls?

It’s obvious that Corporate Paedophilia and the sexualisation of children is everywhere. When does it get to the point of ridiculousness and society decides to protect children’s innocence? Children need good role models and the right guidance. It is immoral that they are being used by corporations to generate profit.


Rush, E & La Nauze, A, 2006, Corporate Paedophilia, The Australia Institute

Beautifully Invisible, 2011, Children and the Fashion Industry

Rush, E & Norma, C, 2012, Sexed up tween advertising shows fashion needs to grow up, The Age

Adams, P, 2006, Corporate Paedophilia, The Australian

3 thoughts on “Stand back Paedophile’s, Corporation has come to town!

  1. Edwina, awesome post! I thought this was a very interesting point you made, and one that is very relevant to our modern day society. As I mentioned on some other blogs I feel that the sexualisation of children for the purpose of marketing and advertising is a big issue that major corporations need to assess. I loved the line where you described that girls having crushes on older celebrities could be interpreted as “grooming” for paedophile’s. I never really thought about that as a major subject for discussion, but once I read that I totally agreed with you. I don’t particularly agree with you on the issue of the toy dolls. I believe kids have the right to play with toys however they like, and the media should not take that away from them by scrutinising these dolls. I liked all the images you embedded into your blog and this kept me engaged with your blogpost. Maybe you could’ve researched for a perspective from a representative of a major corporation and included that in this post, I would love to see what they have to say for themselves. Very cool post, and I can’t wait to see what your next blogpost is.

    Liked by 1 person

  2. ‘Corporate paedophilia’ is a metaphor used to describe advertising and marketing that sexualises children in these ways. The metaphor encapsulates the idea that such advertising and marketing is an abuse both of children and of public morality.
    The sexualisation of children in the media has been controversial topic for many years. It highlights the moral debate; are we forcing children to grow up too fast? Creating a false image of what they should aspire to act and look like. An image that genetics and Photoshop has made near impossible for them to reach.
    Your blog brings to light all the issues concerning the sexualisation of children in the media. How ‘Corporate Paedophilia’ has helped to destroy childhood innocence by using their ‘sex sells’ marketing approach and targeting it at children. However, one has to one wonder if the media is purely to blame in this aspect?
    Parents and role models must ensure that children have the right education to combat the influences of ‘Corporate Paedophilia’. Making children aware that not everything they see on television is completely accurate, that they do not have to do what these people do or look how they look. Also, by being aware and monitoring the types of media that children come into contact with will help to eliminate and control these influences.

    Liked by 1 person

  3. I feel like you have touched on some major points in your post! This is a major issue that has been an area for debate for quite some time. The over sexualisation of children is a major problem and the notion of ‘sex sells’ utilised by advertising companies must be stopped.
    You raised the idea of the companies encouraging younger females to idolise older ‘attractive’ men, which I think is a very important point. The magazines and the highly sexualised content in them that young girls are being exposed to are inappropriate and often premature for their age. I think your post clearly outlines many of these issues and your use of sources in this post is helps support these key issues and provide depth and further reading, great post!

    Liked by 1 person

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